Alex is an experienced executive educator, coach and facilitator with 20 years’ experience as an HR and OD leader, and is CEO of BrittendenSmith Ltd.

Alex specialises in leadership development, leadership team effectiveness, organisation culture and empowerment.

He is particularly interested in system leadership, raising awareness of how context shapes leadership choices and how seeing and reading context well is a critical component of powerful leadership and healthy organisation culture.

After 10 years at PwC in the United Kingdom, Alex moved into independent consultancy in 2006 where his client base expanded to include not-for-profits, elite sport and public sector organisations. In 2012 Alex migrated to New Zealand.


  • The Human Systems Thinking of Power and Systems Inc - Barry Oshry: The Organisational Workshop and When Cultures Meet
  • The Leadership Circle and Leadership Circle Culture Survey (TLC)
  • Academy of Executive Coaching (AoEC) accredited Professional Executive Coach.